Robert Reeves: Alamo Drafthouse And The “Keep Austin Weird” Business Vibe

by 3rd + Lamar

Robert Reeves smile

Austin entrepreneur Robert Reeves is a friend of 3rd & Lamar and one of our earliest supporters. He has strong views on a wide range of topics: Austin business, software, punk music, food, comic books, and Longhorns football.

The former co-founder and CTO of Phurnace Software (acquired by BMC Software), Reeves currently serves as co-founder and CTO at Datical. He welcomed us to his home in Austin’s Travis Heights neighborhood this winter.

Below is Reeves discussing what the slogan “Keep Austin Weird” means relative to our city’s business scene.

Robert Reeves: What Keep Austin "Weird" really means