Our Team

Nick Schenck


Nick Schenck has more than 20 years of marketing, content, and production experience. Previously, he oversaw digital marketing, customer acquisition, and broadcasting in senior roles in the NFL and in direct-to-consumer sports media.

Hometown? I was born in Minneapolis. I’ve been in Austin since 2013.

Favorite quote? “Make fear a tailwind instead of a headwind.” – Jimmy Iovine

Band(s) you can’t stop listening to right now? Future Islands, Pinback, and Panama. I post my favorite music here.

Tony Stolfa

Co-FOUNDER + Head of production

Tony Stolfa has over 15 years of production experience creating premium content for clients like Facebook, Nike, Adidas, Discovery, Adobe, HGTV, Food Network, VICE, UFC, and Magnolia. Recently, he shot for Anheuser-Busch at Super Bowl LVI.

Hometown? I was raised in  the swamps of Southeast Texas, but Austin has been my home for over 10 years.

What inspired you to fight in MMA events?  I always wanted to train in martial arts as a kid and didn’t get the opportunity. I began training MMA in my early 20s, and I was hooked from the start. I chose to compete in my first cage match to challenge myself against a skilled stranger as a way to understand myself and how I manage my emotions when the stakes are at their highest. Getting punched in the face will do wonders for that! 


Content Strategist

Keila Martinez did digital marketing and development for H-E-B and Make-A-Wish before joining 3rd + Lamar. She is our resident TikTok expert, having created B2C TikToks that garnered over 3.6 million views.

Hometown? I was born in the Rio Grande Valley but spent half of my childhood in San Antonio, TX.

What inspires you? Intelligent, powerful women in the industry.

Best investment you’ve ever made? My iPad. Need to design graphics? iPad. Want to watch Netflix while eating breakfast? iPad. Need to get your life together? iPad! (I’m not sponsored by Apple, but man I wish I was.)



Michael Zumaya has been a filmmaker for over a decade, creating heavily stylized content for artists and brands. He was part of the initial launch of YouTube’s current ad elevated channel platform, running shows on Tony Hawk’s RIDE Channel and 900 Films.

Favorite band? The best band on the planet is Depeche Mode.

How do you relax? I have a terrible time actually relaxing, but to decompress, I go anywhere there’s a goth (of any flavor) or 80s night.

Best investment you’ve ever made? The best investment I’ve ever made is a nice espresso machine and grinder—my savior, my joy, my life force.

Learn more about Zumaya and his move to Austin here.