General Questions
3rd + Lamar is a strategy-led video agency for high-growth B2B technology companies. We help tech companies plan, produce, edit, and maximize video content that supports product launches, lead generation, sales enablement, brand awareness, customer education, recruiting, events, and long-term growth.
Our work includes product demos, animated explainers, customer testimonials, brand stories, executive thought leadership, YouTube content, event videos, webinars, podcasts, commercials, connected-TV campaigns, and video strategy.
We are both a video production company and a video strategy agency.
Some clients hire us for a defined production project. Others engage us earlier to help assess their video presence, prioritize content opportunities, develop a roadmap, and then produce the videos that support that strategy.
Our differentiators include technology specialization, strategy plus execution, broad production capabilities, senior owner-led service, national production resources, and experience across advertising, documentary storytelling, entertainment, news, and film production.
We primarily work with high-growth B2B technology companies in the United States.
Our ideal clients are well-funded startups, growth-stage companies, and established technology businesses with recurring video needs and lean internal marketing teams. Our clients typically need video content for product launches, customer proof, thought leadership, events, webinars, podcasts, YouTube, paid media & CTV campaigns, sales enablement, product education, recruiting, or brand awareness.
Typically industries we work with include SaaS, AI, cybersecurity, robotics, blockchain, Fintech, and more.
Our headquarters are in Austin, Texas, but we have produced video content and managed productions across the United States. We also have production partners that we work with across the country.
We don’t have a standard pricing guide since each project is unique.
That said, our 30-Day Video Launchpad is $15k, and this includes three essential videos to fuel rapid tech growth (and more).
To understand the factors that influence our video pricing, we published this guide.
Services & Capabilities
We produce a wide variety of videos, including:
- Product demos & launch videos
- Animated product explainers
- Customer testimonials
- Brand & founder stories
- Executive thought leadership
- Videos for paid social
- YouTube series
- Webinars & virtual events
- Event production & live streams
- Podcasts
Here is our portfolio. We also share videos and behind-the-scenes content on our Instagram and Vimeo accounts.
Yes, we’ve produced several remote videos and live streams, and we are able to handle productions with multiple locations.
We can also accommodate clients who cannot be on set, but would like to view the production and sign off on footage in real-time. Learn more.
Yes, we often work with clients who have internal video teams that need support either because they’re at capacity or they lack certain equipment or specialization.
We also have clients without internal video teams that need end-to-end support.
Process
Our process begins with a discovery call, and then based on the project scope, it can cover:
- Strategy, creative development, pre-production, production, post-production, review, delivery, and distribution planning.
Depending on the project, we offer messaging development, scripting, storyboarding, scheduling, crew coordination, location scouting, filming, animation & motion graphics, editing, color, sound, captioning, resizing, versioning, and platform-specific deliverables.
Typically, we spend 3-4 weeks in pre-production and 3-4 weeks in post-production, but timelines vary significantly based on:
- Number of deliverables
- Scope & complexity
- Talent availability
- Filming requirements
- Review cycles
A focused project with clear inputs can move quickly. More complex campaigns, multi-location shoots, animation-heavy projects, and stakeholder-heavy projects require more planning.
For companies that need a defined, accelerated production timeline, we offer a 30-Day Video Launchpad.
The 30-Day Video Launchpad is a video package designed to help B2B technology companies rapidly improve lead generation, increase sales, and accelerate their hiring and retention efforts.
This package provides a streamlined, remote-first video production process that delivers three essential videos — a product demo, a customer testimonial, and an employee spotlight — within just 30 days. This new offering uses a proven system, including a kickoff call, remote interviews, and professional editing and publishing.
Yes, we have a free Video Visibility Audit, which helps companies assess whether their current video strategy is helping the right people discover, understand, and trust their company.
We also have a more comprehensive paid video audit, which includes more in-depth competitive research, content gap and SWOT analysis, platform strategy, content planning, and performance goals.
Yes, we work with AI quite frequently, but only in specific use cases.
AI is helpful in streamlining our video production workflows, script revisions, transcriptions, creative research, special effects, and (occasionally) motion graphics. In other words, we benefit from AI as a useful tool.
But when our job is to reveal the meaning and purpose behind a brand and grow affinity for its product(s) through video content, there’s no substitute for featuring humans. As a policy, we never use AI to replicate humans in video content.
To learn more about AI video and trust, click here. We also share information here on how tech companies can adjust their GTM strategy based on AI sentiment.
How to Get Started
Companies should contact us when they know they need to prioritize video investments but they don’t know where to start, or when they have a clear business initiative that video can support.
Common triggers include:
- Product launches
- Funding announcements
- Rebrands
- New ad campaigns
- Major conferences or corporate events
- New hires
Below is a testimonial from one of our clients and partners. You can also view customer reviews here. We also highlight projects with customers in our case studies.
The best way to get started is to contact 3rd + Lamar by email ([email protected]) with a brief description of your company, your video need(s), your timeline, and the business goal behind the project. We also have these intake forms you can fill out:
If there is a strong fit, we can schedule a discovery call, recommend the right next step(s), and determine whether an audit, custom production, or broader strategy engagement makes the most sense.
To schedule a call, click below.
This article explains what factors impact the price of video production. If you have any questions, contact us below.