Marketing Roundup: Spotify Wrapped Season Returns
We examine how Spotify has turned user data into a worldwide brand campaign. Plus, we analyze ad spend data from Black Friday and Cyber Monday.
News
The latest news, articles, podcasts, photo galleries, and transcripts covering Austin businesses, creators, and entrepreneurs.
Strategies For Exiting The Ad Campaign Learning Phase
Paid social campaigns rely on algorithms learning who to deliver your ads to most efficiently. Here are methods to accelerate this process to optimize performance.
Antone’s Launches Global Livestreaming Service
We’ve partnered with Antone’s, one of the most iconic music venues in Austin and ‘Home of the Blues,’ to build their livestreaming platform and produce each of their livestream shows.
Case Study: Desert Roses Fashion Show
We had the honor of live streaming Desert Roses, the queer fashion show event at Lucktoberfest, on Willie Nelson’s Luck Ranch.
Marketing Roundup: The Age of Brand Collabs
The age of unexpected brand collaborations is here, but is it worth the hype? And YouTube brings Shorts to TV.
Marketing Roundup: Advertisers Pause Twitter Spend
In marketing news this week, brands are taking a wait-and-see approach to Twitter ads, and Amazon is giving Prime Members ad-free access to 98 million more songs.
Case Study: Creating Trending TikToks
Winning on TikTok requires a unique approach. You can’t just rinse-and-repeat content from other platforms. We illustrate our process in this breakdown featuring a variety of consumer products and brands.
3rd + Lamar Named Official Production Partner for Inn Cahoots
Agreement includes production and programming at Inn Cahoots, The Garden, and 3rd + Lamar’s Soundstage at The Studio.
Marketing Roundup: Elon Musk’s Twitter Reign Begins
Advertisers be warned: Elon Musk is Twitter’s new owner and CEO. And Unilever increases marketing spend despite worsening economic conditions.
Desert Roses To Bring Queer Fashion to Willie Nelson’s Ranch
Tickets on sale now to see Orville Peck, Tanya Tucker, and the first ever queer fashion show at Willie Nelson’s Luck Ranch. We’re happy to support this event as the official live stream presenting partner.