Marketing Roundup: LVII Means 57

The Super Bowl is still two weeks away, but advertising has already begun. And BuzzFeed has tapped OpenAI to create quizzes and other content.

2022: A Year in Review

Amidst the ups and downs of 2022, we created work that we’re truly proud of. These are the projects that defined our year.

How To Approach Ad Tracking With No Dev Resources

To isolate paid performance and gain clarity on how your ad dollars are performing, we recommend establishing baselines, adding UTM parameters, using Google Trends and Google Tag Manager, and tracking traffic fluctuations. Here’s how.