Marketing Roundup: New Social Media Platforms To Know
Introducing a new social media app from the former Instagram founders. And we learned once again that not every collab is a slam dunk.
News
The latest news, articles, podcasts, photo galleries, and transcripts covering Austin businesses, creators, and entrepreneurs.
Don’t Scale Ad Spend Without Considering Your Content Budget
Brands that want to increase conversion volume only by upping their ad budget often fail to consider the necessary investment in content required. Here’s what you need to know.
Marketing Roundup: LVII Means 57
The Super Bowl is still two weeks away, but advertising has already begun. And BuzzFeed has tapped OpenAI to create quizzes and other content.
Marketing Roundup: Say “Hello” to Snoop Dogg When Buying Wine
19 Crimes wine is bringing tiny, AR Snoop Dogg to the shelves of your local liquor store. And TikTok continues to gain market share over Meta and Twitter, finishing strong in Q4.
Marketing Roundup: “Wednesday” Trends But Viewers Are Still Mad At Netflix
Viewers love “Wednesday” but are mad that Netflix keeps canceling their favorite series, leaving a graveyard of unfinished shows. In other news, AI is opening up licensing opportunities.
2022: A Year in Review
Amidst the ups and downs of 2022, we created work that we’re truly proud of. These are the projects that defined our year.
Marketing Roundup: The Culture-Defining Trends of 2022
In 2022, Americans became more politically engaged, the most popular celebrities were the ones stuck in controversy, and lots of people wanted to know if they could change. Here’s what you need to know.
Marketing Roundup: ChatGPT Takes Internet By Storm
OpenAI recently released ChatGPT, an artificial intelligence chatbot prototype, and the FIFA World Cup finals match is this Sunday. Here’s what you need to know.
How To Approach Ad Tracking With No Dev Resources
To isolate paid performance and gain clarity on how your ad dollars are performing, we recommend establishing baselines, adding UTM parameters, using Google Trends and Google Tag Manager, and tracking traffic fluctuations. Here’s how.
The Marketing And Design Strategy Behind Our Rebrand
This is the story of the months of strategy meetings, typography debates, WordPress theme experimentation, and thoughtful conversations about our new direction that culminated in the rebrand.