We help tech companies grow by supplying them with revenue-generating videos to support their product launches, lead gen campaigns, brand awareness efforts, events, and more.
But before a company invests in more video production, it helps to answer this question:
Is your current video strategy helping the right people discover, understand, and trust your company?
A strong video strategy can help tech companies:
- Get discovered amid organic search losses
- Establish a stronger YouTube presence
- Box out competitors in Google and YouTube video search
- Diversify their video mix across the funnel
- Maximize their existing video library
- Turn videos into earned media opportunities
That is why we developed a free Video Visibility Audit.
While our comprehensive paid video audits go deep into competitive research, content gap and SWOT analysis, platform strategy, content planning, and performance goals, the Video Visibility Audit offers a lighter diagnostic based on your public-facing video presence. It’s designed to identify the most obvious opportunities, not replace a full video strategy.
Below is our process.
What Is Included In The Video Visibility Audit?
Step 1: Goals & positioning
We start with five questions:
- What is the No. 1 business goal you need video to help you achieve?
- How are you using video content today?
- Who is your No. 1 competitor?
- Who is your ideal customer profile (ICP)?
- Which channels do you use to reach that audience?
Step 2: Video Scorecard
We examine your recent public-facing video assets across your website and relevant social channels. Then we score you on a 1-5 scale based on these factors:
- Strategic alignment
- Content mix
- Publishing consistency
- Platform optimization & ranking
- Production quality & format fit
As part of this exercise, we review 3 relevant non-branded search queries on YouTube and Google video search to see where your videos rank.
This helps you see how well your current videos support your business goals and gives you a starting point.
Step 3: Competitive Benchmarking
We will analyze your No. 1 competitor’s recent video content and then compare your performance versus theirs across several dimensions:
- Visibility
- Reach
- Engagement
- Audience
- Share-of-voice
- Quality
This information helps identify where you have an opportunity to differentiate.
Step 4: Content Gap Analysis
We’ll look at your recent video content to map the videos against your No. 1 goal and group each video by funnel stage.
Common video types include:
- Product demos and explainers
- Customer stories and testimonials
- Founder or executive thought leadership
- Technical education & webinars
- Culture and recruiting videos
- Event recaps
- Product announcements
- Short-form social videos
This will help identify where gaps exist and what type of video content you should prioritize.
Final Recommendations
Based on our findings from the audit, we will share our Top 3 recommendations to improve your video visibility. These will be concrete suggestions to help you prioritize the right video opportunities and accelerate your growth.
How To Schedule Your Video Visibility Audit
We only have time for a handful of these audits each month. To reserve your spot, schedule a discovery call below or email [email protected].
