A year ago, we shared how brands can capitalize on YouTube’s viewership on TVs.
At the time, Nielsen reported that YouTube ranked No. 1 among media companies in the U.S. in TV viewing time with over 12% market share, followed by Disney (~11%), NBCUniversal (~8%), and Paramount (~8%).
Since then, YouTube has grown its share of total TV usage in the U.S. to 13.8% (see below), extending its edge over Disney (10%), which still ranks second.
Meanwhile, streaming viewership overall has grown to 48.6% market share in the U.S., an 8% increase compared to the year prior.
These viewership trends underscore the importance of a sound video strategy. To learn more, check out the below resources.
Other Resources
- 4 YouTube stats tech marketers should not ignore
- YouTube leads in AI brand visibility
- How tech companies can leverage Ask YouTube
- Why tech companies need a video strategy
Need a fresh look at your YouTube strategy? Don’t know where to begin? Schedule a free video strategy consultation with us.
