UGC Creator Content Production
Pay for authentic UGC, not a follower count.
Pay for authentic UGC, not a follower count.
Of 1,590 consumers from the U.S., UK, + Australia
90%
Said authenticity is
important in brands
2.4x
How much more likely consumers
were to say UGC is authentic
79%
Said UGC highly impacts
their purchasing decisions
Compared to just
8%
Said influencer content impacts
their purchasing decisions
Source: BusinessWire
Content types
Different content types work best for different audiences, products, and services. We’ll help you narrow down which type makes the most sense for your brand, and then find the perfect creator from our roster of talent.
Testimonial
Build trust, influence decisions, and share customer satisfaction.
App/Website Walk-Through
Simplify onboarding and highlight features to enhance user understanding and engagement.
Product Display
Showcase aesthetics, features, and benefits, attracting potential customers visually.
Unboxing
Create anticipation, offer genuine reactions, and demonstrate product features intimately.
Vlog
Connect personally, share experiences, and deliver engaging content to audiences.
Platform-Native Trends
Align content with platform culture and boost visibility.
What is UGC creator content?
User-generated content is original content created by users of the product or service. UGC creator content is a type of UGC where individual, non-influencer creators are hired to produce branded videos, imagery, etc. This type of content is cheaper than influencer content because you’re just paying for the work — not the creator’s network.
“From start to finish, 3rd + Lamar has crafted beautiful, genuine content that resonated with our audience and brought our brand to life!”
-Renée Rouleau’s Social Media Manager





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How to Craft A Full Funnel UGC Strategy
User-generated content (UGC) is everywhere, and consumers trust it more than ever. Here’s how to create a full funnel UGC strategy regardless of industry. Read More
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Case Study: Diversifying Video Content To Maximize Ad Performance
We optimized ad performance and creative efficiency by producing a wide array of video content — from in-studio product shots to UGC — to support Renée Rouleau Skin Care’s annual sale. Read More
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Case Study: Creating Trending TikToks
Winning on TikTok requires a unique approach. You can’t just rinse-and-repeat content from other platforms. We illustrate our process in this breakdown featuring a variety of consumer products and brands. Read More