Digital Marketing Specialist

Digital Marketing Specialist (Full-Time)

Who we are

3rd & Lamar, LLC is an Austin-based ad agency and production house (3rdandLamarMedia.com), as well as a subscription media company covering Austin business subculture (3rdandLamar.com).

What we need

We’re looking for a full-time digital marketing specialist to join 3rd & Lamar Media. You will get plenty of hands-on training and responsibility. The ideal candidate has about a year of experience in digital marketing and is an avid media consumer with strong writing skills who wants to contribute to the growth of a unique and fast-growing media agency and brand.

What we’re asking for

  • Assist with digital marketing campaign concepts and strategy

  • Build out and manage paid media campaigns across search and social channels

  • Conceptualize and create compelling ad creative (copywriting + Photoshop)

  • Oversee the reporting, optimization, and success of campaigns to meet and exceed goals

  • Communicate performance to clients weekly

  • Conduct weekly quality assurance checks for each client

  • Complete required certifications including Google Ads certifications

Good vs. Bad Digital Marketing Specialist

Below are qualities and behaviors that distinguish high performers vs. low performers in this role.

A good digital marketing specialist… A bad digital marketing specialist…
-Has a strong desire to work in media -Is indifferent about the work itself
-Knows how paid media fits into wider business goals -Can’t see or understand the big business picture
-Is relentless about exceeding performance goals -Goes through the motions at work
-Takes detailed notes & has thorough follow-thru -Relies on others to follow-up with action items
-Creates high-performing ad creative -Blames the client for bad ad creative
-Builds a trust-based relationship with clients -Fails to build rapport with clients
-Is organized & plans out each day and each week -Jumps from one task to another with no direction
-Is goal-oriented and understands their value -Isn’t sure if they are doing a good job or bad job
-Anticipates potential problems & prevents them -Consistently is blindsided by avoidable issues
-Triple checks emails before hitting send -Believes typos and bad grammar are no big deal
-Wakes up each day with a sense of urgency to win -Is laid-back and unconcerned about winning
-Knows their way around Excel and believes in data -Has a general antipathy for analytics and math

Qualities we like

  • Self-motivated

  • Competitive

  • Ambitious

  • Independent

  • Creative

  • Analytical

  • Composed

Payment and benefits

  • We will teach you everything that we know about digital marketing

  • Competitive pay

  • Medical, dental, and vision

  • Generous commissions for new client referrals

  • Monthly cell phone stipend

  • Monthly company happy hours

  • Free 3rd & Lamar hat and subscription

 

To apply send your resume and cover letter to [email protected]