Antone’s Launches Global Livestreaming Service

by 3rd + Lamar

Proprietary streaming platform to bring iconic ‘home of the blues’ anywhere in the world, premiering with dumpstaphunk’s phunksgiving november 25-26

AUSTIN, Texas – Nov. 21, 2022 — Antone’s Nightclub, one of Austin’s most influential music venues and the ‘Home of the Blues,’ today announced select Antone’s shows can now be enjoyed from anywhere in the world with its new proprietary livestream platform. The fully integrated and innovative offering will premiere at Dumpstaphunk’s Phunksgiving shows on November 25th and November 26th with both in-person and livestreaming tickets available directly through the Antone’s website.

“We did over 430 individually ticketed shows in 2019 and we felt like we were bursting at the seams. It left us asking, ‘where do we grow from here?’ Then when livestreams became more prominent during the pandemic we realized, this is our opportunity to take Antone’s outside of our four walls.” said Will Bridges, owner and operator of Antone’s Nightclub. “We often have shows where we sit there and think, ‘there isn’t anything else like this going on in the entire world.’ And we see people in the comment threads all the time saying ‘if I could only be teleported to Antone’s!’ Well now they can.”

As one of the only tip-to-tail venue-owned streaming platforms in the live music industry, Antone’s new offering features best-in-class technology integrations, custom developed in partnership with Austin-based media agency 3rd + Lamar. To develop a solution custom fit for Antone’s, 3rd + Lamar managed the livestream installation from start to finish, including procuring and installing all equipment and designing the full platform. 

“Partnering with Antone’s to build their livestreaming platform and produce each of their shows is an incredible opportunity for 3rd + Lamar,” said Nick Schenck, co-founder & CEO of 3rd + Lamar. “The amazing talent that performs at Antone’s – and their fans worldwide – deserve best-in-class live production quality, and we’re thrilled to play a part in this operation.”

Viewers will be able to experience the intimacy of live club shows in a virtual format through HD streaming via four Blackmagic 4K cinema cameras permanently installed throughout the venue. The cameras have remote pan, tilt, zoom, and focus capabilities and will span the entirety of the space on motorized tracks and gimbals. Designed with the audience in mind, the infrastructure’s small footprint offers virtual viewers top-tier production quality without compromising the experience of in-person audiences. The set-up is scalable with space for an additional four cameras to accommodate larger shows, and fully operable from a remote video village located within Antone’s.

Antone’s dedication to musicians and their art form can be seen through all aspects of the new offering. By building a low-cost-to-operate automated platform that is fully venue-owned, artists will be able to reach expanded audiences and markets with the added benefit of fully retaining ownership of their content, which can then be utilized at their discretion. The service is available as an add-on option for all artists performing at Antone’s and will stream directly from the Antone’s website through enterprise licenses with InPlayer and JW Player. Fans interested in attending a show virtually can purchase tickets and access the livestream directly through the Antone’s website. To see which shows are available via live stream, please visit www.antones.com. Livestream feeds will be available for access starting 10-20 minutes prior to the start of each show.

“Our ultimate goal is to make these amazing musical experiences accessible to everyone. Life is busy, but we want to give everyone the opportunity to participate no matter where they are or what they have going on,” said Bridges. “We want to make livestreams from Antone’s totally commonplace. When we announce our upcoming shows, fans have two options: watch it at the club our watch it at home.” 

Stay up to date on all Antone’s news and events by visiting www.antones.com and by following Antone’s on Facebook at facebook.com/antonesnightclub and Instagram at instagram.com/antonesnightclub.

ABOUT ANTONE’S NIGHTCLUB
Established in 1975 by the late Clifford Antone, Antone’s is an iconic blues venue located in downtown Austin. Over the past 40 years, Antone’s has brought Austin a variety of blues and R&B musicians from across the country including B.B. King, Muddy Waters, Jimmy Reed, Ray Charles, and James Brown, and helped develop local talent like Stevie Ray Vaughan, The Fabulous Thunderbirds, Bob Schneider, Gary Clark Jr, and others. In 2015, the historic brand was restored and a new team brought the iconic venue back to downtown Austin with a renewed focus on once again making Antone’s the “Home of the Blues.” To learn more, visit www.antones.com

ABOUT 3RD + LAMAR
3rd + Lamar is a team of filmmakers, ad strategists, producers, and creatives. Our mission is to produce the best work of our lives with good people and give back along the way. We partner with leading media, tech, and entertainment companies, direct-to-consumer brands, and startups to tell their stories and fuel their growth.

MEDIA CONTACT
Sarah Freeman / [email protected]  / 415-320-5038

Images of the SET-UP