How Brands Can Capitalize On YouTube’s Growth On TVs

Is growing your YouTube channel a priority? If so, consider how YouTube consumption is growing on televisions.

• More people watch YouTube on TV than any other device (Tubular Labs)
• YouTube ranks No. 1 in U.S. TV viewing time (Nielsen)
• >57% of YouTube’s mins watched in 2025 (through May) were delivered by videos of 20+ mins (Tubular Labs via Bloomberg)

Given these trends, we recommend that brands invest in the following areas relative to their YouTube content:

• Produce more long-form video content
• Produce episodic video content
• Produce higher-resolution videos

Learn more in the slides below.

If you’re building a content strategy around YouTube, or you need help producing episodic content, email us at [email protected] and we can assist.