How Brands Can Capitalize On YouTube’s Growth On TVs

Is growing your YouTube channel a priority? If so, consider how YouTube consumption is growing on televisions.

• More people watch YouTube on TV than any other device (Tubular Labs)
• YouTube ranks No. 1 in U.S. TV viewing time (Nielsen)
• >57% of YouTube’s mins watched in 2025 (through May) were delivered by videos of 20+ mins (Tubular Labs via Bloomberg)
• In the last year, the number of YouTube channels earning six figures or more in revenue from TV screens is up by over 45% (YouTube)

Given these trends, we recommend that brands invest in the following areas relative to their YouTube content:

• Produce more long-form video content
• Produce episodic video content
• Produce higher-resolution videos

If you’re still unsure whether you should prioritize YouTube in your content strategy, consider this data highlighting YouTube usage among adults compared to other popular social media platforms.

Learn more in the slides below.

If you’re building a content strategy around YouTube, or you need help producing episodic content, email us at [email protected] and we can assist.