Making a Case For CTV In Your Ad Mix

Curious to test CTV ads? Read our guide for how to measure this channel and get the most from your campaigns.
Curious to test CTV ads? Read our guide for how to measure this channel and get the most from your campaigns.
Is growing your brand's YouTube channel a priority? Focus on eligibility for the YouTube Partner Program, but not for the reasons you may think.
Google's new short videos tab in search results highlights the growing importance of a strong short-form video strategy for brands.
The rise of AI overviews will likely erode your search traffic. But a sound YouTube strategy can help you counteract this trend.
See the sizzle reel we produced for a tech company to build anticipation for their
product launch.
A search lift test can help you measure the downstream effects of YouTube ad campaigns. Follow these steps to ensure your test provides meaningful results.
Agreement includes production services for PR by the Book And Its Client Roster of Authors
Learn how we partner with brands to develop their video strategies, beginning with comprehensive audits.
In tests for separate clients, we’ve seen mid-funnel campaigns accelerate lower-funnel performance. We explain the campaigns we ran and the ensuing results.
Level-up your Apple search campaigns by optimizing for post-install conversions and testing custom product pages.