Don’t Scale Ad Spend Without Considering Your Content Budget
Brands that want to increase conversion volume only by upping their ad budget often fail to consider the necessary investment in content required. Here’s what you need to know.
Advertising Agency
3rd + Lamar’s advertising agency is based out of Austin, Texas at the intersection of commerce and creativity. We specialize in performance, brand, influencer, and content marketing, utilizing creative and research to help brands to convert users across each stage of the purchase funnel.
Data technology allows us to develop audiences that reach beyond the typical audiences your the standard advertising agency can produce. Our in-house team of advertising strategists, researchers, and creatives combine advanced storytelling and production capabilities with the knowledge of how to maximize creative assets in campaigns that expedite client growth.
Check out our Insights on marketing and production to learn more about our approach, or learn more about us and the brands that trust us.
How To Approach Ad Tracking With No Dev Resources
To isolate paid performance and gain clarity on how your ad dollars are performing, we recommend establishing baselines, adding UTM parameters, using Google Trends and Google Tag Manager, and tracking traffic fluctuations. Here’s how.
Strategies For Exiting The Ad Campaign Learning Phase
Paid social campaigns rely on algorithms learning who to deliver your ads to most efficiently. Here are methods to accelerate this process to optimize performance.
Case Study: Creating Trending TikToks
Winning on TikTok requires a unique approach. You can’t just rinse-and-repeat content from other platforms. We illustrate our process in this breakdown featuring a variety of consumer products and brands.
Case Study: Three Influencer Strategies for Three Different E-Commerce BrandS
Eight out of ten consumers have purchased something after seeing an influencer recommend it, but not all influencer strategies are built the same. See how we built three custom-tailored strategies for three e-commerce brands.
The Multiplying Effect Of Organic TikTok
Running TikTok ads without a strong organic strategy is not the same as lighting your ad dollars on fire, but it’s close.
Case Study: Scaling eCommerce Using Facebook And Instagram Ads
Since Musée Beauty’s inception, the majority of its sales have come from repeat customers and promotions from influencers. We helped them acquire new customers through paid efforts.
Case Study: LinkedIn B2B Lead Generation At Scale
As part of our ad agency, we help companies acquire business leads online. In this article, we explain a recent lead generation program that we devised and executed for a high-growth recruiting and tech consulting firm.
Case Study: Scaling Facebook And Instagram Ads
With limited bandwidth and in-house expertise, QuickStart contacted 3rd + Lamar to develop a comprehensive paid social media strategy that would scale their program. We increased their impressions 213 percent.