We recently announced our 30-Day Video Launchpad offer to help tech companies scale rapidly with a robust video package that drives results.
This package includes three high-impact videos to solve tech companies’ biggest pain points: growing leads, closing sales, and hiring top talent.
- Animated product demo
- Customer testimonial
- Employee spotlight
Below we explain our process for producing testimonial videos.
Pre-Production For Testimonials
Our planning process is guided by a creative brief, which outlines our client’s goals for the testimonial video(s), references that match what they envision for the content, talking points, and other pertinent information.
To develop the creative brief, we share this questionnaire with our clients that touches on all aspects of the project.
From there, we build a project timeline, coordinate with the interviewee(s) to schedule interviews, and begin interview prep. We also draft a tailored set of interview questions for our client’s approval. Lastly, we begin collecting creative assets and brand guidelines from the client to facilitate the editing process.
Filming Testimonials
For remote interviews, we guide the interviewee(s) through the set-up and share best practices to maximize the quality of the audio and footage.
For on-site interviews, our production team handles the end-to-end set-up, filming, and equipment takedown. We record all interview footage and supporting b-roll, if applicable.
Clients are welcome to join the interview sessions, but it’s optional. For clients who want to join the interviews remotely, we can accommodate those requests. More info here.
Within 48 hours after filming, we send our clients an interview transcript or stringout so the client can select their favorite soundbites.
Testimonial Post-Production
Once we gather feedback from the client, we begin editing the footage into an initial 90-120-second edit. We share the first version of the edit within 14 business days after the filming.
Clients have up to three rounds of revisions, and the turnaround on each round of revisions is 2-3 business days.
Once the primary testimonial video is approved by the client, we create shorter cutdowns or additional aspect ratios for social media. We can also add captions, background music, and title graphics.
Testimonial Video References
See below for a customer testimonial that we produced on location for athenahealth. To view other testimonial references, click here.
Need help producing your next testimonial video? Email us at [email protected] or schedule a video discovery call.
