How big of an emphasis is your tech company placing on YouTube?
If it’s not near the top of your priority list, consider this data from Sensor Tower (shared by Andreessen Horowitz).
Also, YouTube has the highest audience share among both males and females in the U.S.
Need additional data points to justify your investments in YouTube content? See below.
What This Means For Your Tech Company
Tech companies often under-invest in YouTube because they don’t consider it a direct-response channel, they saw poor results when they repurposed videos from other social channels and published them on YouTube, or they lack resources to produce quality video content.
Our recommendation is to view YouTube as a discovery channel to grow awareness, establish authority, and build your consideration set. This is particularly relevant given YouTube’s growing influence on AI search platforms and the introduction of the “short videos” tab on Google search results.
There are nuances to YouTube – such as thumbnail design and viewing habits – that make it unique compared to other social platforms. So it’s important to devise a strategy before you begin.
Resources To Boost Your YouTube Strategy
If you are struggling with where to start relative to your YouTube strategy, click here to view more resources. Also, schedule a free consultation with us to assess your current video efforts on YouTube and other channels.
