We’re wrapping up our sixth year in business, and it’s been a year full of change, challenges, and triumph.
As we close the chapter on 2025, we like to review our most-viewed content to reflect on what’s new and what we’ve accomplished in the past 12 months.
Here are our Top 5 most-viewed posts.
1. Announcing Our 30-Day Video Launchpad
This summer, we unveiled a new video package to help B2B tech companies generate leads, close sales, and improve hiring and retention. We use a remote-first production process that delivers three essential videos — a product demo, a customer testimonial, and an employee spotlight — within just 30 days. We also include bonus items like a video audit, cutdowns for YouTube Shorts, custom YouTube thumbnails, and more.
This package is in response to the clear need we heard from growth leaders for an efficient, low-friction, and cost-effective way to build a powerful video library and drive tangible results.
2. Our 7-Step Guide To YouTube Thumbnails
When we audit tech companies’ YouTube channels, the biggest missed opportunity that we see is poor thumbnail images.
Creator-led YouTube channels have long used tactics to optimize their thumbnails, but many tech companies have been slow to adopt these best practices, underselling their content and limiting their reach. So we created this straightforward guide to help.
Note: All of our content pertaining to YouTube is here.
3. How To Build Your Video Strategy
Earlier this year, the CMO of a B2B tech company approached us with the following concerns:
- They had a video archive, but the content was underutilized.
- Their competitors were investing in video to increase their share-of-voice on YouTube, LinkedIn, etc.
- Their competitors were making bold claims in their videos to fuel their earned media.
The CMO worried that without a sound video strategy, their leadership position could erode. This article explains how we built the tech company a video strategy by starting with a comprehensive video audit.
4. Video Is The No. 1 Driver For B2B Marketing
If you lead growth at a tech company, prioritize your video strategy.
A LinkedIn Creative Labs’ report titled “The Art & Science of Video Storytelling” details the rapid growth of video on the professional networking platform. We examine these findings and explore the 5 key elements of effective B2B videos on LinkedIn.
5. Even Non-Google AI Engines Favor YouTube
Video has become the crucial component for brands that want to grow their presence on AI search engines.
BrightEdge tracked YouTube citation patterns from May 2024 – September 2025 across Google AI overviews, Google AI mode, ChatGPT, and Perplexity. What they discovered is that YouTube averages 20% citation share across AI platforms, making it the most-cited video platform with 200x more citations than any other video platform.
Want to discuss your next video project? Email us at [email protected] or schedule a call here.
