How to Prioritize Paid Social Platforms: A Checklist
What considerations should brands keep in mind when allocating their ad budget across paid social? We present a framework to use to avoid indecision and maximize performance.
Nick Schenck
Nick Schenck is the co-founder and CEO of 3rd + Lamar. Follow him on Twitter @SchenckNick.
Think Before You Test: A Guide To Paid Social Experiments
Paid social testing is valuable when comparing two highly distinctive options. But it's easy to fall into the trap of always testing even when it's counterproductive.
Don’t Scale Ad Spend Without Considering Your Content Budget
Brands that want to increase conversion volume only by upping their ad budget often fail to consider the necessary investment in content required. Here's what you need to know.
How To Approach Ad Tracking With No Dev Resources
To isolate paid performance and gain clarity on how your ad dollars are performing, we recommend establishing baselines, adding UTM parameters, using Google Trends and Google Tag Manager, and tracking traffic fluctuations. Here's how.
Strategies For Exiting The Ad Campaign Learning Phase
Paid social campaigns rely on algorithms learning who to deliver your ads to most efficiently. Here are methods to accelerate this process to optimize performance.
Remembering Our Friend Matt Schoen
Matt Schoen made a big impact on the version of 3rd + Lamar that you see today. He passed away recently, and we're going to miss him greatly.
Dial It Back For Creative Inspiration
When your creative well runs dry, don't hesitate to hit rewind to revisit vintage creative from decades ago. Learn about our favorite resources and more.
Acclaimed Music Filmmaker Settles In Austin
The producer behind some of the biggest electronic and industrial metal music videos discusses his career and new home.
Behind The Music Video: TR/ST’s “IRIS”
Austin-based music director Michael Zumaya explains the production and creative process for one of his most popular videos.
Primo The Alien Stands Out In Austin Pop Scene
Catch Primo live Dec. 2 at Inn Cahoots