What considerations should brands keep in mind when allocating their ad budget across paid social? We present a framework to use to avoid indecision and maximize performance.
Paid social testing is valuable when comparing two highly distinctive options. But it's easy to fall into the trap of always testing even when it's counterproductive.
Brands that want to increase conversion volume only by upping their ad budget often fail to consider the necessary investment in content required. Here's what you need to know.
To isolate paid performance and gain clarity on how your ad dollars are performing, we recommend establishing baselines, adding UTM parameters, using Google Trends and Google Tag Manager, and tracking traffic fluctuations. Here's how.
Paid social campaigns rely on algorithms learning who to deliver your ads to most efficiently. Here are methods to accelerate this process to optimize performance.
Matt Schoen made a big impact on the version of 3rd + Lamar that you see today. He passed away recently, and we're going to miss him greatly.
When your creative well runs dry, don't hesitate to hit rewind to revisit vintage creative from decades ago. Learn about our favorite resources and more.
The producer behind some of the biggest electronic and industrial metal music videos discusses his career and new home.
Austin-based music director Michael Zumaya explains the production and creative process for one of his most popular videos.
Catch Primo live Dec. 2 at Inn Cahoots