Nick Schenck is the co-founder and CEO of 3rd & Lamar and 3rd & Lamar Media, the company's agency and production arm. Follow him on Twitter @SchenckNick.
Producing her own music and maintaining complete creative control is giving this local electro-pop artist a burst of energy in an otherwise crappy year.
In the final part of our series on the Austin production industry, learn how people are getting by during the downturn and what their outlook is for the future.