Don’t Scale Ad Spend Without Considering Your Content Budget
Brands that want to increase conversion volume only by upping their ad budget often fail to consider the necessary investment in content required. Here's what you need to know.
Nick Schenck
Nick Schenck is the co-founder and CEO of 3rd + Lamar. Follow him on Twitter @SchenckNick.
How To Approach Ad Tracking With No Dev Resources
To isolate paid performance and gain clarity on how your ad dollars are performing, we recommend establishing baselines, adding UTM parameters, using Google Trends and Google Tag Manager, and tracking traffic fluctuations. Here's how.
Strategies For Exiting The Ad Campaign Learning Phase
Paid social campaigns rely on algorithms learning who to deliver your ads to most efficiently. Here are methods to accelerate this process to optimize performance.
Remembering Our Friend Matt Schoen
Matt Schoen made a big impact on the version of 3rd + Lamar that you see today. He passed away recently, and we're going to miss him greatly.
Dial It Back For Creative Inspiration
When your creative well runs dry, don't hesitate to hit rewind to revisit vintage creative from decades ago. Learn about our favorite resources and more.
Acclaimed Music Filmmaker Settles In Austin
The producer behind some of the biggest electronic and industrial metal music videos discusses his career and new home.
Behind The Music Video: TR/ST’s “IRIS”
Austin-based music director Michael Zumaya explains the production and creative process for one of his most popular videos.
Primo The Alien Stands Out In Austin Pop Scene
Catch Primo live Dec. 2 at Inn Cahoots
Jake Lloyd’s Star Rising In Austin Music Community
Learn about the musical style and business of one of Austin's most creative artists.
Jackie Venson’s “Rollin On” Ascends Spotify Charts
Track from the Love Transcends album ranks No. 54 worldwide in Blues category
Project: Visit The City Of Alpine, Texas
Earlier this year, we traveled to the quaint West Texas town of Alpine (population: 6,035) to film a video to promote tourism. At an altitude of 4,475 feet, Alpine is located near the Davis Mountains about 400 miles from Austin and 26 miles from Marfa, Texas.
Mez Data Explains How To Price Graffiti Projects
One of Austin's top graffiti artists offers insights into how he built his business and values his work and time.
The Long Road To Distributing “COWBOYS – A Documentary Portrait”
Austin filmmaker/photographer John Langmore explains the path leading up to his film’s Nov. 17 release date.