Cover Charge: Curcuma founder Rachel Musquiz

Learn the growing pains and thrills of launching a food truck business from the founder of Austin-based Curcuma.
Rachel Musquiz
Curcuma founder Rachel Musquiz. Courtesy of Rachel Musquiz.

Thanks to inspiration from a prickly pear cactus, former Vanity Fair producer Rachel Musquiz moved to Austin in 2016 after a stint as a chef at an artist’s residency in Abruzzo, Italy.

Without a clear plan for her future, Musquiz stumbled upon a food truck on South 1st St. and bought it for $13,000.

Two weeks later, she launched Curcuma, a food truck, which later led to a plant-based product line called Luna Fixa.

Hear from Musquiz on her approach to business, her philosophy on food, why she thinks Austin is great for entrepreneurs, and more.

Listen to the podcast episode below. Subscribers can check out the full transcript of our conversation. For past “Cover Charge” episodes, click here.

Cover Charge: Episode 7 Transcript

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