In our wide-ranging interview with Beardbrand co-founders Eric Bandholz and Lindsey Reinders, they share their insights on brand building and discuss topics including:
- Their process for hiring
- Which metrics they focus on
- How they sell wholesale via Target
- Why they emphasize quarterly strategy sessions
- Customer acquisition channels and methods
- Dealing with haters and trolls
- Building a Beardbrand Alliance Membership
Watch the ORIGINALS episode with Beardbrand, and then subscribe or log-in below to view these separate video excerpts. Here’s the ORIGINALS trailer.
ORIGINALS: Beardbrand (Trailer)
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On Dealing With Haters And Trolls
Why Quarterly Strategy Sessions Are Critical
The Target Story: Brand vs. Channel
On Why Beardbrand’s 4th Co-Founder Left
On Starting And Killing New Ideas
The Purpose Of The Book Of Reminders
How Beardbrand Acquires Customers
Beardbrand vs. The Competition
Beardbrand’s Hiring Framework
Beardbrand Customer Demos And Metrics
Content And Separating Beardbrand From Eric Bandholz
Beardbrand Office Tour
Creating A Beardbrand Alliance Membership
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