Beardbrand founders

ORIGINALS: Beardbrand

The business of men’s grooming is booming. This Austin company is a big reason why.

Austin-based Beardbrand was founded in 2012, when relatively few men considered purchasing products specifically for their facial hair.

Eight years later, the global market for male grooming products is more than $60 billion, according to some reports. Beardbrand, meanwhile, appeared on ABC’s Shark Tank in 2014, and has grown to become a premium lifestyle brand with a community of millions of fans.

In this ORIGINALS episode, we speak to Beardbrand founders Eric Bandholz and Lindsey Reinders about the trajectory of the company, how they overcame early struggles, and where they envision the company 10 years from now.

Sign up for updates below to be notified as we roll out additional excerpts from our interviews with Bandholz and Reinders. We are publishing separate videos about their move into Target, how they approach hiring, why they emphasize quarterly strategy sessions, and more.

Quick note: This was filmed pre-COVID.

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