How can a company transcend its actual products to galvanize an audience behind a movement?
We spoke to Eric Bandholz and Lindsey Reinders, founders of Austin-based Beardbrand, to learn how they bootstrapped their business and created a new category of products for male grooming. Along the way, they’ve cultivated a global audience with 1.61 million YouTube subscribers.
Through our discussion, we discover why they emphasize content, how they grew their community, what they learned about selling wholesale, and why they put so much emphasis on hiring and core values.
Check out the trailer, and enter your email below to be notified when the full ORIGINALS episode debuts. To view past ORIGINALS videos, click here.
Quick note: This was filmed pre-COVID.