March 23, 2023

What Kept 3rd + Lamar Busy During SXSW

Frankie Pike

The busiest week of the year in Austin kept us on our toes with exciting podcasts, panels, and events.

Take a look behind-the-scenes at our 2023 SXSW.

SoDA Speaks Live With Adobe

In partnership with Adobe, the Society of Digital Agencies (SoDA) hosted a live panel March 13 at The Dogwood discussing generative AI and the future of creative. We live streamed the event to the Adobe Creative Cloud LinkedIn.

Leaders from Adobe, Media Monks, Instrument, and code d’azur participated in the conversation, which you can watch here.

SkyFi Summit

We produced SkyFi’s inaugural summit, including a live Pathfinder podcast episode, on March 14 at boutique hotel Inn Cahoots.

The summit included panels discussing satellite technology investment, business opportunities, and all things Earth observation. Check out the podcast here.

Musixmatch Testimonial Filming

In advance of a new product soon to be launched, lyric provider Musixmatch invited a slew of bands from around the world to test it out.

We filmed the bands’ reactions and an acoustic performance on March 15 at The Independent.

Musical artists included Natalie Shay, Lex and the Snotty Nose Rez Kids, Eseteromance, Luna Luna, and deca joins.

La Croix House

Our production partner Inn Cahoots had many exciting events during the week. On Friday, The Studio at Inn Cahoots became La Croix House.

The Studio is an intimate bar that we also use as 3rd + Lamar’s auxiliary studio.

While we weren’t directly involved in La Croix House, we snagged some BTS photos (because how could we resist?).

Photos by Brand + Advertising Coordinator Frankie Pike

Looking for expert assistance with production and content creation? Reach out to us at [email protected].