Shutterstock acquired GIPHY from Meta for $53 million, expanding content offerings, while Meta faces a substantial loss. And advertisers are trying to address climate change, but are they taking the best approach?
Netflix's ad tier has gained millions of active users, driving stock surge and highlighting profitability potential. And see how TikTok is celebrating Small Business Month.
General Mills updates the packaging of its fruit snacks portfolio to connect with a new generation while maintaining its nostalgic appeal. And Shopify and Etsy beat Q1 revenue expectations.
BuzzFeed is shutting down BuzzFeed News and laying off 15 percent of its staff, reflecting larger struggles in the news industry. And this is how (vs. how not to) do purpose marketing.
Check out Duolingo's "Love Island" spoof, Tinder's fish pic ban, and the first-ever AI creative director: C.R.A.I.G. Meanwhile, Twitter is removing legacy blue verified checkmarks and requiring users to pay to be shown on the For You tab.
As inflation destroys America's trust in brands and corporations, this is what to do to regain it. And marketers continue to increase TikTok spend despite a potential ban.
President Biden, backed by U.S. lawmakers, issued an ultimatum to the popular Chinese-owned app this week. And Twisted Tea launches "VasectomUndies" inspired by annual spike in vasectomies during March Madness.
The top-performing ad of 2023 thus far is a simple, low-budget LendingTree slider video. And high-growth brands are investing more in marketing and creativity amidst economic instability.
Meta released its most recent content report, which reveals that humor is getting more views than politics. And LinkedIn launches AI-powered "Collaborative Articles."
Coca-Cola will be the first client of Bain & Company and OpenAI's alliance. Their aim: Make more personalized ads for Coca-Cola harnessing the power of AI.
