Frankie Pike, Author at 3rd + Lamar

Marketing Roundup: New Social Media Platforms To Know

Introducing a new social media app from the former Instagram founders. And we learned once again that not every collab is a slam dunk.

Marketing Roundup: LVII Means 57

The Super Bowl is still two weeks away, but advertising has already begun. And BuzzFeed has tapped OpenAI to create quizzes and other content.

Marketing Roundup: Say “Hello” to Snoop Dogg When Buying Wine

19 Crimes wine is bringing tiny, AR Snoop Dogg to the shelves of your local liquor store. And TikTok continues to gain market share over Meta and Twitter, finishing strong in Q4.

Marketing Roundup: “Wednesday” Trends But Viewers Are Still Mad At Netflix

Viewers love “Wednesday” but are mad that Netflix keeps canceling their favorite series, leaving a graveyard of unfinished shows. In other news, AI is opening up licensing opportunities.

Marketing Roundup: The Culture-Defining Trends of 2022

In 2022, Americans became more politically engaged, the most popular celebrities were the ones stuck in controversy, and lots of people wanted to know if they could change. Here’s what you need to know.

Marketing Roundup: ChatGPT Takes Internet By Storm

OpenAI recently released ChatGPT, an artificial intelligence chatbot prototype, and the FIFA World Cup finals match is this Sunday. Here’s what you need to know.

Case Study: The Making Of Gillette Social Ad

Recently, we produced a live stream for Gillette and McLaren at our production studio. They left us some parting gifts that sparked our creativity. This is what we created.

Case Study: Producing Product Videos For Alvies

Alvies is an Austin-based apparel brand that creates boots and flip-flops designed to last for life. We produced a series of product videos to help Alvies boost their eCommerce efforts.