Case Study: Using Live to Tape to Film 3 Reality TV Episodes in 1 Day
Our team filmed three 20-minute reality TV episodes in a single day live to tape. "The Ultimate Beef Loving Texan" is proof that content can be both authentic and efficient.
Frankie Pike
Frankie Pike is 3rd + Lamar's brand strategist.
Taco Bell and DoorDash Say Key To Brand Loyalty Is Trust
According to DoorDash and Taco Bell execs, customers care that you do what you say you will, not that you have a special purpose.
New Study Reveals Nearly 1 in 4 Major Multinational Brands Unsatisfied with Agency Model
New research shows that only 11% of major multinational brands are fully satisfied with the current agency models. We break down how agencies can adjust to meet demand.
Case Study: Diversifying Video Content To Maximize Ad Performance
We optimized ad performance and creative efficiency by producing a wide array of video content — from in-studio product shots to UGC — to support Renée Rouleau Skin Care’s annual sale.
TikTok Claims Current Attribution Misses 73% of Conversions
TikTok is launching a first-party solution for attribution analytics. Often lower than Google and Meta in terms of conversion rates, the platform claims its current analytics undervalue conversions by 73 percent.
Twitter (Ahem, X) Can’t Sell Its Ads, So It’s Turning to Google
In a quest to revive ad revenue amidst declining brand loyalty, X is partnering with Google Ad Manager. The brand is navigating treacherous waters as CEO Elon Musk's "free speech absolutist" stance tests advertisers' commitment.
YouTube Takes Over NFL Sunday Ticket, But DirecTV Still Claiming It
NFL Sunday Ticket is now streaming on YouTube TV rather than on DirecTV. Nevertheless, DirecTV is running an ad, which the NFL calls "deceptive advertising," that claims the platform "gives you access to every game."
The Rise of In-App Commerce: How Meta + TikTok are Shifting Online Shopping
Meta and TikTok are revolutionizing mobile advertising and app engagement with the rise of in-app commerce.
Advertisers Take Advantage of Women’s World Cup’s Increasing PopularIty
With women's sports viewership on the rise, advertisers like Orange, Frito-Lay, Adidas, and Degree set their sights on the FIFA Women's World Cup.
The Rising Costs of Entertainment: Streaming Companies Raise Prices
In recent years, streaming services such as Netflix, Hulu, and Disney+ have become popular among consumers. However, as their popularity has soared, so have subscription prices. We dive into the price hikes.