Why Short Form Video Is Crucial To Your Search Strategy

The value and influence of short-form video is extending from social media to search.

A few months ago, Google rolled out a short videos tab to its search results. Try searching your brand name and see what appears. This move is important to view in the context of these trends:

• Google usage among Gen Z (born 1997 to 2012) has dropped 25% compared to Gen X (born 1965 to 1980). Source: Forbes
• 46% of Gen Z and 35% of Millennials (born 1981 to 1996) prefer social media over traditional search engines. Source: eMarketer

If you don’t want others to shape the conversation around your brand – and discoverability is important to you – now’s the time to develop your short-form video approach.

If you’re wondering where to start with your video strategy, email us at [email protected] and we can assist. For many brands, we recommend beginning with a video audit so you can grow your video efforts from a solid foundation.