User-generated content (UGC) is everywhere, and consumers trust it more than ever. Here's how to create a full funnel UGC strategy regardless of industry.
Winning on TikTok requires a unique approach. You can't just rinse-and-repeat content from other platforms. We illustrate our process in this breakdown featuring a variety of consumer products and brands.
Running TikTok ads without a strong organic strategy is not the same as lighting your ad dollars on fire, but it’s close.