If social platforms were boxers, TikTok would be considered a heavyweight alongside Facebook, Instagram, and YouTube.
TikTok’s potential combined with its rapid ascent make it a fun place to experiment and get creative.
Recently, we produced TikTok-native branded content for various products by tapping into the latest platform trends and shopping patterns.
Branded content is more affordable than influencer marketing and can feel more authentic. Additionally, 90 percent of TikTok users visit the app at least once a day, and 42 percent of U.S. users have an income of $100k or more.
Investing in branded content on TikTok allows brands to capitalize on the fastest-growing, most-targeted social media platform.
Concept: pack my backpack with me
Concept: Get ready with me
Concept: day in the life
Concept: how to style
Product: Peppermayo mini skort
Motivation: Black mini skirts are a huge trend this year with variations of black skirt hashtags garnering more than 46 million views on TikTok. Every season has a few standout clothing pieces that take the Internet by storm. For fashion brands, identifying those pieces and featuring them in content early on is key.
Process: Variety. Variety. Variety. We incorporated the black mini skort into 4 different outfits to give the viewer reassurance that the product is practical and worth their money. We used bright, natural lighting to display the product as it would look on an average day, and we chose an upbeat sound to increase viewer excitement.
- Not every creator is right for every style of video. Having a network of creators with diverse niches and energy has enhanced our capabilities.
- We believe in devoting the same amount of time to editing that we do for filming. Your sound selection should serve the purpose of the video and always sync with your clips.
- For every organic TikTok trend, there is an opportunity to make a successful ad… and you probably should.
Interested in branded content on TikTok for your company? Shoot us an email at [email protected]