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Articles
Read features, profiles, Q&As, announcements, and other relevant information on the people, businesses, and trends shaping Austin business subculture.
Marketing Roundup: Dude Perfect Takes Business Offline With Sports and Entertainment Center
YouTube trick shot group Dude Perfect plans to build a $100 million sports and entertainment center. And what happens when you make loving your wife your brand and then cheat on her?
Marketing Roundup: Gatorade, Beyoncé Showcase Serena William’s Legacy in Short Film
This week, we explore Gatorade’s ad campaign with Serena Williams, Amazon’s ratings for NFL’s “Thursday Night Football,” YouTube’s strategic move to further reward creators and compete with TikTok, and more.
Marketing Roundup: Adobe To Buy Figma for $20 Billion
Adobe announced that it will buy smaller rival Figma for $20 billion. And Patagonia’s founder gives his company away to fight the climate crisis.
How We Used Earned Media to Generate 233k Organic Reach
Building relationships with influencers, knowing your audience, and aligning your content with their interests are critical in generating earned media.
Marketing Roundup: This Pumpkin Spice Season, Starbucks Rethinks Everything
As temperatures cool, it’s time for Starbucks’ iconic pumpkin spice flavor. But this year, stores are set to change dramatically, especially for workers.
Marketing Roundup: YouTube Reaches Gen-Z and Gen Alpha
The best platform to reach Gen-Z is YouTube, not TikTok. And the most-viewed YouTube channels last week were children’s channels.
Marketing Roundup: Coca-Cola Aiming For Gen-Z With Magical Drinking
Coca-Cola launched a limited-edition soda that is supposed to taste like dreams in a bid to attract Gen-Z. And VICE published an article investigating why all Netflix shows look the same.
Marketing Roundup: The LinkedIn Cringe Factor
LinkedIn is getting way too dramatic these days. Probably the best example is this CEO who decided to announce layoffs at his company and make it about himself.
Rebranding, Relaunching, + Merging: What, Why, + How We Did It
Learn why and how we merged our sites and rebranded in our team’s own words.