Marketing Roundup: Say “Hello” to Snoop Dogg When Buying Wine
19 Crimes wine is bringing tiny, AR Snoop Dogg to the shelves of your local liquor store. And TikTok continues to gain market share over Meta and Twitter, finishing strong in Q4.
Articles
Read features, profiles, Q&As, announcements, and other relevant information on the people, businesses, and trends shaping Austin business subculture.
Marketing Roundup: “Wednesday” Trends But Viewers Are Still Mad At Netflix
Viewers love “Wednesday” but are mad that Netflix keeps canceling their favorite series, leaving a graveyard of unfinished shows. In other news, AI is opening up licensing opportunities.
2022: A Year in Review
Amidst the ups and downs of 2022, we created work that we’re truly proud of. These are the projects that defined our year.
Marketing Roundup: The Culture-Defining Trends of 2022
In 2022, Americans became more politically engaged, the most popular celebrities were the ones stuck in controversy, and lots of people wanted to know if they could change. Here’s what you need to know.
Marketing Roundup: ChatGPT Takes Internet By Storm
OpenAI recently released ChatGPT, an artificial intelligence chatbot prototype, and the FIFA World Cup finals match is this Sunday. Here’s what you need to know.
The Marketing And Design Strategy Behind Our Rebrand
This is the story of the months of strategy meetings, typography debates, WordPress theme experimentation, and thoughtful conversations about our new direction that culminated in the rebrand.
Marketing Roundup: How to recession-proof your marketing spend
We give you our top tips for recession-proofing your marketing spend amid recessionary concerns. And The Rock’s anti-superhero movie, Black Adam, is set to profit over $50M despite bad reviews.
Marketing Roundup: Spotify Wrapped Season Returns
We examine how Spotify has turned user data into a worldwide brand campaign. Plus, we analyze ad spend data from Black Friday and Cyber Monday.
Strategies For Exiting The Ad Campaign Learning Phase
Paid social campaigns rely on algorithms learning who to deliver your ads to most efficiently. Here are methods to accelerate this process to optimize performance.
Antone’s Launches Global Livestreaming Service
We’ve partnered with Antone’s, one of the most iconic music venues in Austin and ‘Home of the Blues,’ to build their livestreaming platform and produce each of their livestream shows.