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Austin Writers Capitalize On The Business Of Politics

Political pundits Jason Stanford and Matt Mackowiak see email subscriptions rise on Substack.

Two political newsletters from Austin are gaining traction on a new platform designed for writers to quickly connect with audiences.

Jason Stanford of The Experiment and Matt Mackowiak of Must Read Texas have multiplied their email subscribers in 2020 using Substack, an online newsletter platform popular among journalists and content curators who want to reach – and potentially monetize – an audience directly. 

Publishers can distribute their Substack newsletters as often as they want and include sponsorships, affiliate links, and more. They can also ask readers to pay for a subscription to their content.

Stanford and Mackowiak, who hold opposite political viewpoints, share their experiences and why their content is in demand.

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