Focus On YouTube To Appear On AI Overviews

Are you concerned about the rise of AI Overviews eroding your search traffic? Your concerns are valid, but you aren’t helpless.

Here are 2 stats that, when combined, highlight the importance of a video strategy:

1. 13.1% of Google search queries triggered AI overviews in March 2025. That’s up from 6.5% in Jan. 2025 (Semrush)
2. YouTube citations within AI overviews grew 25% from Jan. 2025 – Feb. 2025 (BrightEdge)

Bottom line? Prepare for a world where AI answers most search queries, and many of those answers will feature YouTube videos.

If you’re wondering where to start with your video strategy, email us at [email protected] and we can assist. For many brands, we recommend beginning with a video audit so you can grow your video efforts from a solid foundation.