Deep Dive With Beardbrand

by 3rd + Lamar

Eric Bandholz Shark Tank

In our wide-ranging interview with Beardbrand co-founders Eric Bandholz and Lindsey Reinders, they share their insights on brand building and discuss topics including:

  • Their process for hiring
  • Which metrics they focus on
  • How they sell wholesale via Target
  • Why they emphasize quarterly strategy sessions
  • Customer acquisition channels and methods
  • Dealing with haters and trolls
  • Building a Beardbrand Alliance Membership

Watch the ORIGINALS episode with Beardbrand, and then subscribe or log-in below to view these separate video excerpts. Here’s the ORIGINALS trailer.

ORIGINALS: Beardbrand (Trailer)

ORIGINALS: Beardbrand (trailer)


On Dealing With Haters And Trolls

11. On Dealing With Haters.mp4

Why Quarterly Strategy Sessions Are Critical

12. Quarterly Strategy Sessions.mp4

The Target Story: Brand vs. Channel

14. The Target Story.mp4

On Why Beardbrand’s 4th Co-Founder Left

13. On the 4th Co-Founder.mp4

On Starting And Killing New Ideas

9. On Starting and Killing New Ideas.mp4

The Purpose Of The Book Of Reminders

5.1 Book of Reminders.mp4

How Beardbrand Acquires Customers

4. On Their Approach to Customer Acq-.mp4

Beardbrand vs. The Competition

8 On Competition

Beardbrand’s Hiring Framework

7 On Hiring, HR, etc-

Beardbrand Customer Demos And Metrics

6 On Metrics & Customer Demos

Content And Separating Beardbrand From Eric Bandholz

52 Creating Content

Beardbrand Office Tour

2 BeardBrand Tour

Creating A Beardbrand Alliance Membership

10. On the Alliance Membership.mp4


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