A World Without Writers
We explore how advertisers are impacted by the 2023 Writers Guild of America strike. Also, check out the best in packaging design.
Frankie Pike
Frankie Pike is 3rd + Lamar's brand strategist.
Modernized Nostalgia: Gushers, Fruit Roll-ups, and Fruit By The Foot Update Their Look
General Mills updates the packaging of its fruit snacks portfolio to connect with a new generation while maintaining its nostalgic appeal. And Shopify and Etsy beat Q1 revenue expectations.
Meta v. Jack Dorsey: Who Will Build the Next Twitter?
Jack Dorsey's Bluesky and Meta's Barcelona are vying to be the next Twitter. And Meta's family of apps just surpassed 3 billion daily users.
R.I.P. BuzzFeed News (2011-2023)
BuzzFeed is shutting down BuzzFeed News and laying off 15 percent of its staff, reflecting larger struggles in the news industry. And this is how (vs. how not to) do purpose marketing.
Brands Ham It Up for April Fools’ Day
Check out Duolingo's "Love Island" spoof, Tinder's fish pic ban, and the first-ever AI creative director: C.R.A.I.G. Meanwhile, Twitter is removing legacy blue verified checkmarks and requiring users to pay to be shown on the For You tab.
How To Build Brand Trust (As Inflation Erodes It)
As inflation destroys America's trust in brands and corporations, this is what to do to regain it. And marketers continue to increase TikTok spend despite a potential ban.
What Kept 3rd + Lamar Busy During SXSW
Between Adobe, SkyFi, Musixmatch, and more, we had a busy SXSW week. Go behind the scenes to check out the productions that we contributed to.
Is TikTok’s Demise On The Horizon?
President Biden, backed by U.S. lawmakers, issued an ultimatum to the popular Chinese-owned app this week. And Twisted Tea launches "VasectomUndies" inspired by annual spike in vasectomies during March Madness.
Sometimes Less is More
The top-performing ad of 2023 thus far is a simple, low-budget LendingTree slider video. And high-growth brands are investing more in marketing and creativity amidst economic instability.
This Is What People See on Facebook
Meta released its most recent content report, which reveals that humor is getting more views than politics. And LinkedIn launches AI-powered "Collaborative Articles."