Why Short Form Video Is Crucial To Your Search Strategy
Google's new short videos tab in search results highlights the growing importance of a strong short-form video strategy for brands.
3rd + Lamar
Focus On YouTube To Appear On AI Overviews
The rise of AI overviews will likely erode your search traffic. But a sound YouTube strategy can help you counteract this trend.
Pre-Launch Sizzle Reel For Reasoner
See the sizzle reel we produced for a tech company to build anticipation for their
product launch.
What To Know Before You Run A YouTube Search Lift Test
A search lift test can help you measure the downstream effects of YouTube ad campaigns. Follow these steps to ensure your test provides meaningful results.
3rd + Lamar Named Exclusive Production Partner For PR by the Book
Agreement includes production services for PR by the Book And Its Client Roster of Authors
How To Build Your Video Strategy
Learn how we partner with brands to develop their video strategies, beginning with comprehensive audits.
How Mid-Funnel Campaigns Accelerate Lower-Funnel Results
In tests for separate clients, we’ve seen mid-funnel campaigns accelerate lower-funnel performance. We explain the campaigns we ran and the ensuing results.
Two Methods To Optimize Your Apple Search Campaigns
Level-up your Apple search campaigns by optimizing for post-install conversions and testing custom product pages.
Case Study: Driving App Growth With A Unique Creative Playbook
Learn how we’ve helped Mudflap become the No. 1 fuel app in the U.S. trucking industry and grow its monthly app registrations by nearly 300 percent in the past three years.
Capitalize On These Recent Meta Ads Developments
As you finalize your year-end ad strategy, consider these Meta ad platform updates and Alpha tests.