Why Short Form Video Is Crucial To Your Search Strategy

Google's new short videos tab in search results highlights the growing importance of a strong short-form video strategy for brands.
Google's new short videos tab in search results highlights the growing importance of a strong short-form video strategy for brands.
The rise of AI overviews will likely erode your search traffic. But a sound YouTube strategy can help you counteract this trend.
See the sizzle reel we produced for a tech company to build anticipation for their
product launch.
A search lift test can help you measure the downstream effects of YouTube ad campaigns. Follow these steps to ensure your test provides meaningful results.
Agreement includes production services for PR by the Book And Its Client Roster of Authors
Learn how we partner with brands to develop their video strategies, beginning with comprehensive audits.
In tests for separate clients, we’ve seen mid-funnel campaigns accelerate lower-funnel performance. We explain the campaigns we ran and the ensuing results.
Level-up your Apple search campaigns by optimizing for post-install conversions and testing custom product pages.
Learn how we’ve helped Mudflap become the No. 1 fuel app in the U.S. trucking industry and grow its monthly app registrations by nearly 300 percent in the past three years.
As you finalize your year-end ad strategy, consider these Meta ad platform updates and Alpha tests.