How Mid-Funnel Campaigns Accelerate Lower-Funnel Results
In tests for separate clients, we’ve seen mid-funnel campaigns accelerate lower-funnel performance. We explain the campaigns we ran and the ensuing results.
3rd + Lamar
Two Methods To Optimize Your Apple Search Campaigns
Level-up your Apple search campaigns by optimizing for post-install conversions and testing custom product pages.
Case Study: Driving App Growth With A Unique Creative Playbook
Learn how we’ve helped Mudflap become the No. 1 fuel app in the U.S. trucking industry and grow its monthly app registrations by nearly 300 percent in the past three years.
Capitalize On These Recent Meta Ads Developments
As you finalize your year-end ad strategy, consider these Meta ad platform updates and Alpha tests.
How To Optimize YouTube Ad Campaign Delivery
Advertisers on YouTube often realize too late how many views they waste on channels misaligned with their brand. Here's how to avoid this common pitfall.
Top Videos for Paid Social Campaigns
We share some of our favorite paid social videos that we’ve developed, including customer testimonials, product reviews and displays, TikTok UGC, and more.
Behind The Por Osos Vodka Commercial Production
Learn how we supported the launch of Por Osos Vodka with a cinematic production featuring comedians Tom Segura and Bert Kreischer.
The Making Of Bleacher Report’s Taylor Rooks X Draymond Green Podcast
Learn how we filmed Bleacher Report's "Taylor Rooks X" vodcast episode with NBA star Draymond Green.
Insights Into Our Meta Creative Testing Framework
Learn how we leverage our creative pipeline into a winning Meta strategy.
The Benefits Of Expanding to New Ad Channels
If your paid media efforts consist only of Meta and Google, consider these reasons for adding new platforms to your media mix.