Data Proves Video Is The No. 1 Driver For B2B Marketing
How do tech companies grow in a video-first era? A new LinkedIn report offers some bold stats that show how fast video is taking over B2B marketing and what to do about it.
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Use A Full-Funnel Strategy To Win On LinkedIn Ads
Here's what we've seen work for tech companies using LinkedIn ads for lead generation.
How Brands Can Capitalize On YouTube’s Growth On TVs
More YouTube content is consumed on TVs than any other device. We explain what this means for brands who want to grow on YouTube.
Making a Case For CTV In Your Ad Mix
Curious to test CTV ads? Read our guide for how to measure this channel and get the most from your campaigns.
Why Brands Should Aim For The YouTube Partner Program
Is growing your brand's YouTube channel a priority? Focus on eligibility for the YouTube Partner Program, but not for the reasons you may think.
Why Short Form Video Is Crucial To Your Search Strategy
Google's new short videos tab in search results highlights the growing importance of a strong short-form video strategy for brands.
Focus On YouTube To Appear On AI Overviews
The rise of AI overviews will likely erode your search traffic. But a sound YouTube strategy can help you counteract this trend.
Pre-Launch Sizzle Reel For Reasoner
See the sizzle reel we produced for a tech company to build anticipation for their
product launch.
What To Know Before You Run A YouTube Search Lift Test
A search lift test can help you measure the downstream effects of YouTube ad campaigns. Follow these steps to ensure your test provides meaningful results.
3rd + Lamar Named Exclusive Production Partner For PR by the Book
Agreement includes production services for PR by the Book And Its Client Roster of Authors