The Shift To Brand Marketing And How To Measure It
Companies are striking a balance with brand marketing investments and direct-response ads after years of over-spending on the latter.
Nick Schenck
Behind The Music Video: Santigold’s “Disparate Youth”
In the music video for Santigold’s hit song, “Disparate Youth,” the artist had a clear vision for the story she wanted to tell. She just needed someone to execute it. Filmmaker Sam Fleischner stepped in as co-director and co-producer to…
Calculations to measure ad performance for freemium models
Learn how to calculate a target CPA when you have multiple conversion types, or you operate on a freemium model with free users and paid users.
How To Make Brand Publishing Work And What To Avoid
Acquiring customers without a substantial audience, a credible brand, and a tightly-bound community is exceedingly difficult. It’s expensive to buy reach and loyalty at scale. That is the opposite of product-market fit, which is the point where a company is growing…
Behind The Music Video: Twin Shadow’s “Five Seconds”
We love film. We love music. We live in the live music capital of the world. So we’re going to write about it. This is the first in our series of stories behind the filming and production of our favorite…
3rd & Lamar Hats Have Arrived
We like to celebrate the small victories. Last week, we received our first order of 3rd & Lamar hats. Big shout-out to David Habegger at Austin Screen Printing & Embroidery for helping us. Also, many thanks to our friend, Tim…
Q&A with Riffstrum: A global photo side hustle
Below is a lightly edited version of my conversation with Eddie Prevan, a resident of Sydney, Australia, who is one of the most prolific drone wave photographers in the world. In two years, his Instagram account @Riffstrum has grown organically…
Allow Employees To Work In Their Zones of Excellence
The Wall Street Journal recently profiled Miami Heat forward Duncan Robinson, a 6-7 sharpshooter with an improbable journey to the NBA. All 9 of Duncan Robinson’s 3’s from last nights win against the Orlando Magic 🔥🔥🔥 pic.twitter.com/jbyLZLezyy — Official Duncan…
Ammo To Help You With Salary Negotiations
Update from Jan. 3, 2021 People across the nation began self-reporting their salaries on public Google sheets last year. View salaries for folks in the media world, agency world, and even employees at museums. Baristas in Seattle, the Bay Area,…
How To Test And Evaluate Your Marketing Efforts
There are multiple methods and tests to help you better understand the performance of your ad spend and other online marketing efforts. Below are a few of these approaches. We’ll continue adding new tests to this post, so bookmark this…