The Benefits Of A Full-Funnel Marketing Strategy
![](https://3rdandlamar.com/wp-content/uploads/2021/10/campaign-creators-yktK2qaiVHI-unsplash-scaled-e1676914748998-768x443.jpg)
It’s natural to want to evaluate media channels and campaigns on their own merits, placing them in a “Good” or “Bad” column based on KPIs. How this typically plays out is a company will decide what they’re willing to spend…