It’s natural to want to evaluate media channels and campaigns on their own merits, placing them in a “Good” or “Bad” column based on KPIs. How this typically plays out is a company will decide what they’re willing to spend…
With few exceptions, videos outperform other content types in paid social campaigns. This realization was the impetus behind our decision to combine an ad agency and production house into 3rd + Lamar. As videos become the foundation of brands’ content…
Since the onset of the pandemic, the production industry has adjusted to smaller crews and additional safety measures. Meanwhile, companies are reluctant to send their employees to locations if it means air travel and close contact is involved. Below, we…
One of the advantages to online advertising is the ability to create multiple ads and deliver them side-by-side to gather data, learn, and then iterate your creative. For instance, in Facebook Ads Manager, YouTube, LinkedIn, and Twitter, you can target…
The events industry has cratered in 2020. In response, a wave of events have migrated online, many for the first time. This includes concert live streams, webinars, virtual summits, online conferences, and more. For many brands, staying in front of…
