Cover Charge: Matt Schoen Talks Time at Vice and 3rd + Lamar Brand Refresh

by 3rd + Lamar

School photo-style personality picture of Matt Schoen

Read our tribute to Matt Schoen

Matt Schoen was the first designer hired in-house by VICE, one of the most iconic media brands of the 21st century. He rose to become VICE’s executive design director.

Schoen joined us to discuss his 13 years there and what that experience meant for his career. Matt now lives in Austin and led 3rd + Lamar’s brand refresh, so we also discuss that project, his creative process, and where 3rd + Lamar is headed.

“You have that sort of magical moment, and you’re with friends, and you just feel like you’re making cool shit. It’s a good feeling.”

Matt Schoen

Listen to the full podcast episode below. It’s also available on Apple PodcastsSpotifySoundCloud, or Stitcher.

For past Cover Charge episodes, click here.