The Marketing And Design Strategy Behind Our Rebrand
This is the story of the months of strategy meetings, typography debates, WordPress theme experimentation, and thoughtful conversations about our new direction that culminated in the rebrand.
This is the story of the months of strategy meetings, typography debates, WordPress theme experimentation, and thoughtful conversations about our new direction that culminated in the rebrand.
Learn why and how we merged our sites and rebranded in our team’s own words.
Matt Schoen joined us to discuss his 13 years at VICE and what that experience meant for his career. He led 3rd + Lamar’s brand refresh, so we also discuss that project, his creative process, and where 3rd + Lamar is headed.