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merge

The Marketing And Design Strategy Behind Our Rebrand

This is the story of the months of strategy meetings, typography debates, WordPress theme experimentation, and thoughtful conversations about our new direction that culminated in the rebrand. 

Rebranding, Relaunching, + Merging: What, Why, + How We Did It

Learn why and how we merged our sites and rebranded in our team’s own words.

School photo-style personality picture of Matt Schoen

Cover Charge: Matt Schoen Talks Time at Vice and 3rd + Lamar Brand Refresh

Matt Schoen joined us to discuss his 13 years at VICE and what that experience meant for his career. He led 3rd + Lamar’s brand refresh, so we also discuss that project, his creative process, and where 3rd + Lamar is headed.

Featured Stories

  • 1
    Marketing Roundup: New Social Media Platforms To Know
    • February 4, 2023
  • 2
    Don’t Scale Ad Spend Without Considering Your Content Budget
    • January 30, 2023
  • 3
    Marketing Roundup: LVII Means 57
    • January 30, 2023
  • 4
    Marketing Roundup: Say “Hello” to Snoop Dogg When Buying Wine
    • January 20, 2023
  • 5
    Marketing Roundup: “Wednesday” Trends But Viewers Are Still Mad At Netflix
    • January 13, 2023

Recent Work

  • 2022: A Year in Review
    • January 9, 2023
  • Case Study: The Making Of Gillette Social Ad
    • December 16, 2022
  • How To Approach Ad Tracking With No Dev Resources
    • December 14, 2022

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3rd + Lamar
  • About
  • Contact
  • News
    • Coverage
    • Insights
  • Work
    • Advertising
    • Video Production
    • Live Streaming
    • Podcast Production
  • About
    • Team
    • Production Studio
    • FAQs
    • Contact