December 16, 2022

Case Study: The Making Of Gillette Social Ad

Frankie Pike

Recently, we produced a live stream for Gillette Labs and McLaren at our production studio.

They left us some extra razors that sparked 3rd + Lamar Studio Director Ari Morales’ creativity.

Morales used a RED 6k with a Sigma 18-35 lens, his cinema robot, Camerabotics software, and 4 Nanlite tube lights to create this 7-second social promo.

He set three of the tube lights to Gillette’s signature green and reused the live stream backdrop.

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