OpenAI recently released ChatGPT, an artificial intelligence chatbot prototype. It specializes in conversations, but it has many use cases, including coding, writing articles, and much more.
We asked ChatGPT to write about why ChatGPT is useful for marketers and what impact it may have on advertising.
This was its reply:
“ChatGPT is a natural language processing (NLP) tool that uses machine learning to generate human-like text. It is useful for marketers because it can be used to create personalized and engaging content for customers. This can help to increase customer satisfaction and loyalty, as well as drive sales and revenue.
“One potential impact of ChatGPT on advertising is that it can be used to create more targeted and relevant ads. By analyzing customer data and using NLP to understand their preferences and behaviors, marketers can create ads that are more likely to resonant with specific segments of their audience. This can lead to higher conversion rates and more effective advertising campaigns. Additionally, ChatGPT can help to automate the creation of ad copy, freeing up time and resources for other tasks.”
Since ChatGPT was developed pre-2022, it has limited knowledge of current events and sometimes generates incorrect or biased content, so we wouldn’t recommend ditching your marketing team. But ChatGPT has the potential to save marketers and copywriters tons of time.
For now, the software is free while it’s in testing mode, but it won’t be free forever.
FIFA WOrld Cup ConcludING in Qatar
This year’s World Cup has had nearly as many storylines off the pitch than on it, considering Qatar’s human rights abuse and anti-LGBT policies to migrant worker‘s deaths. Protests started before the first match.
Also, Budweiser had planned one of its largest marketing campaigns ever surrounding the World Cup, but was told last-minute that it couldn’t sell alcohol in the stadium.
“Brands that win lead, and leaders will need to develop a calculus on how to handle politically tricky situations,” said Douglas Brundage, CEO and founder of the creative agency Kingsland, according to Marketing Dive. “As politics become increasingly entrenched in our purchasing decisions, brands will need to think long and hard about these issues, including within the U.S. as specific states also begin to curtail rights, most glaringly abortion.”
Brundage said that major advertisers have been “either ignoring the controversy or courting it.”
Consider BrewDog’s campaign, featuring splashy billboards in the U.K. that rail against the World Cup in Qatar.
The final match between Argentina and France will be this Sunday, Dec. 18.
- “More than 158 million consumers are expected to shop this coming Super Saturday, on the last full weekend before Christmas Day,” according to the National Retail Federation and Retail Dive. “That’s 10 million more than what the NRF expected at this point last year, and the most since the group began tracking in 2016.”
- Instagram released a new “Notes” feature this week that’s reminiscent of AIM away messages.
- The co-founder of Tru Earth released these seven “stupid simple” ways to increase your AOV.
- A menswear writer broke down the financial anatomy of a $100 pair of Nike shoes in an interesting Twitter thread.
- These are 10 of the greatest Christmas ads.
- And check out this New Yorker analysis of why the season 2 finale of the “White Lotus” this Sunday was so satisfying.
Happy holidays and cheers to the New Year! Check back in January for more Marketing Roundup. And subscribe to our newsletter below for additional updates.