Case Study: The Making Of MUSH Oats Spec Ad

by 3rd + Lamar

MUSH Oats

Shout-out to everyone on a healthy food kick. You’ve probably heard of MUSH, a small but mighty company that makes ready-to-eat oats that are available in nine different flavors.

Founded in 2015, the company sells in specialty food stores and once received a $300,000 investment from Mark Cuban on the TV show, “Shark Tank.”

Earlier this spring, we bought some MUSH to create a short video ad using our robotic camera. Here’s how we did it.

Composite Shots With A RED

Our studio director, Ari Morales, came up with the tagline: How do your oats stack up?

Using that phrase as the inspiration, we conceptualized a series of MUSH containers appearing one on top of the other. To resemble the company’s branding, we used a Coral seamless backdrop.

We attached a RED camera to our robotic camera and shot in 6K so that the resolution would enable us to edit the video in multiple aspect ratios (i.e. 9×16 or 16×9). The advantage of our robotic camera is that we can pre-program the camera movements to achieve repeatability. Each shot matched the others with a precision up to 1/1,000th of an inch. This allowed us to add as many layers as we wanted and then edit the footage to achieve the intended visual effect.

For lighting, we used a single source soft light, which is popular for these types of tabletop food and beverage videos.

Got an ambitious video project that you need help with? Reach out to us at [email protected]