In recent years, streaming services such as Netflix, Hulu, and Disney+ have become popular among consumers. However, as their popularity has soared, so have subscription prices. We dive into the price hikes.
Instagram shot a short film campaign in Austin targeting Gen Z. We break down what they did right to make the films feel authentic.
Meta's share of ad revenue far outpaces its share of consumer time. We break down the discrepancy and why it may be occurring.
AI is everywhere these days, but many users have noticed that ChatGPT's answer quality has decreased over time. Research confirms that AI training on AI-generated content is "losing its mind."
Foot Locker is facing a lawsuit for falsely claiming items are going out of stock and offering fake discounts. Marketers beware: Agencies are legally liable for placing ads with such claims.
The Barbie team has launched perhaps the most iconic movie marketing campaign in years. And Google releases a new feature in response to Reddit blackouts.
This week, Universal Analytics will shut down, and GA4 will be the new Google Analytics standard. And Elon Musk and Mark Zuckerberg are battling it out—both in the app store and in a cage fight.
Coca-Cola x League of Legends collab drink, Coke Ultimate Zero Sugar, aims to taste like "+XPs." And this is how Duolingo gained 6.7 million followers on TikTok.
Shutterstock acquired GIPHY from Meta for $53 million, expanding content offerings, while Meta faces a substantial loss. And advertisers are trying to address climate change, but are they taking the best approach?
Netflix's ad tier has gained millions of active users, driving stock surge and highlighting profitability potential. And see how TikTok is celebrating Small Business Month.