The Benefits Of Expanding to New Ad Channels

If your paid media efforts consist only of Meta and Google, consider these reasons for adding new platforms to your media mix.
If your paid media efforts consist only of Meta and Google, consider these reasons for adding new platforms to your media mix.
To optimize your Advantage+ Shopping campaigns, follow these steps to gain better visibility into the audiences that you're reaching and how they're performing.
Learn two simple ways to pull reports in Google Ads to evaluate users' path to conversion and why it matters.
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Advertisers be warned: Elon Musk is Twitter's new owner and CEO. And Unilever increases marketing spend despite worsening economic conditions.
Uber launches advertising network "Journey Ads" to its captive audience. And Cards Against Humanity tests the market with mayonnaise.
Netflix's upcoming $6.99 tier is "nearly sold out" of ad inventory. And TikTok launches native movie trailer experience.
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