We offer a white-label service for individuals, brands, and organizations who want a turnkey podcast solution.
Below is a case study to illustrate our approach.
Background
Based in Austin, recruitAbility is a leading recruiting and technology firm that specializes in direct and contract hires, as well as AI consulting. The company also helps businesses nationwide with employee engagement and retention strategies.
recruitAbility founder and CEO Nad Elias has spent his entire 20-year career in recruiting, working across industries such as software, oil & gas, e-commerce, subscription media, telecom, and more.
Challenge
Elias is passionate about helping other business leaders solve complex problems relative to human capital, workplace innovation, employee onboarding, talent acquisition, and more. He also has huge aspirations for recruitAbility.
As part of his company’s 2020 goals, Elias aims to expand recruitAbility’s influence and thought leadership by investing in content. He wants to create a platform to share his insights and opinions regularly with a broad audience of executives and business owners.
“Our podcast gives us a unique opportunity to reach an audience of executives and decision-makers, and 3rd & Lamar Media has made the process seamless. Their responsiveness, technical expertise, and execution have surpassed my expectations.”
-Nad Elias, founder & CEO, recruitAbility
Solution
With limited bandwidth, resources, and in-house content expertise, Elias sought 3rd & Lamar Media to launch and produce a branded podcast for recruitAbility. The project scope included:
- Name, artwork, and description
- Custom intro with music
- Recording, audio mixing and mastering
- RSS feed creation
- Storage and hosting
- Publishing and distribution ( iTunes, Spotify, etc.)
- Transcription services
- Co-hosting and programming
- Marketing support
Results
“Nothing’s Sacred” by recruitAbility debuted April 1. Following is the podcast description:
On the “Nothing’s Sacred” podcast by recruitAbility, we discuss business innovations and trends that are transforming the way companies approach recruiting, onboarding, employee retention, employee engagement, and more. We offer practical advice on how to navigate these trends so that your business wins. This podcast is hosted by recruitAbility founder & CEO Nad Elias and 3rd & Lamar co-founder & CEO Nick Schenck.
The monthly podcast is available across iTunes, SoundCloud, Spotify, Pandora, and Stitcher.
To listen to episodes, click here.
Curious about a podcast for your business? Contact us at [email protected] and learn more here.
