2022: A Year in Review
Amidst the ups and downs of 2022, we created work that we're truly proud of. These are the projects that defined our year.
3rd + Lamar
The 3rd + Lamar Team.
The Marketing And Design Strategy Behind Our Rebrand
This is the story of the months of strategy meetings, typography debates, WordPress theme experimentation, and thoughtful conversations about our new direction that culminated in the rebrand.
How to recession-proof your marketing spend
We give you our top tips for recession-proofing your marketing spend amid recessionary concerns. And The Rock's anti-superhero movie, Black Adam, is set to profit over $50M despite bad reviews.
Antone’s Launches Global Livestreaming Service
We've partnered with Antone's, one of the most iconic music venues in Austin and 'Home of the Blues,' to build their livestreaming platform and produce each of their livestream shows.
Brand New Conference Brings 1,000 Designers to Austin
A corporate brand and identity event visited Austin this week, bringing the world's most renowned designers to the city. And Coppertone softens its logo and loses the sunshine.
Case Study: Video Assets To Support Growing E-Commerce Brands
Austin-based Profound Commerce is scaling a portfolio of online brands both on and off Amazon. We created a series of videos to help this online retailer update and refresh the identities for some of its consumer brands.
YouTube Reaches Gen Z and Gen Alpha
The best platform to reach Gen Z is YouTube, not TikTok. And the most-viewed YouTube channels last week were children's channels.
Coca-Cola Aiming For Gen Z With Magical Drinking
Coca-Cola launched a limited-edition soda that is supposed to taste like dreams in a bid to attract Gen Z. And VICE published an article investigating why all Netflix shows look the same.
The LinkedIn Cringe Factor
LinkedIn is getting way too dramatic these days. Probably the best example is this CEO who decided to announce layoffs at his company and make it about himself.
Case Study: Showcasing Glenfarclas Single Malt Scotch
There are only so many adjectives to describe premium beverages. So, we gathered our most creative minds to build a treatment for Glenfarclas, a world-renowned, family-owned distillery in Scotland that produces single malt scotch whisky.