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Insights

Marketing and production thought leadership from our team.

How To Test And Evaluate Your Marketing Efforts

Categories Insights, News, Videos

A Different Way To Think About Ad Budgets

Categories Insights, News, Videos

The Basic Psychology Behind Consumer Behavior

Categories Insights, News, Videos

Simple Checklist To Analyze Online Performance

Categories Insights, News, Videos

Incremental Lift Calculation: How Many Incremental Conversions Did You Gain?

When ad channels report conversions, how confident are you that those sales would not have occurred anyway? We provide a model to help measure the incremental performance of your ad campaigns.

Categories Insights, News, Videos Tags Incrementality

The Basics Of Online Customer Acquisition

Categories Insights, News, Videos

Customer Acquisition Begins With Content

Categories Insights, News, Videos
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Featured Stories

  • 1
    Rebranding, Relaunching, + Merging: What, Why, + How We Did It
    • May 13, 2022
  • School photo-style personality picture of Matt Schoen 2
    Cover Charge: Matt Schoen Talks Time at Vice and 3rd + Lamar Brand Refresh
    • May 6, 2022
  • 3
    Slideshow of KVN, Jackie Venson, Jake Lloyd for Musixmatch at SXSW
    • April 25, 2022
  • The Damn Quails 4
    Watch The Damn Quails At Rolling Happy Hour
    • March 23, 2022
  • 5
    A Marketplace For Dates In Austin
    • January 21, 2022

Recent Work

  • Case Study: Nerf x Reebok Spec Commercial
    • April 27, 2022
  • Case Study: Behind The Scenes Of LiveXLive Presents (Austin)
    • November 9, 2021
  • Project: Visit The City Of Alpine, Texas
    • October 2, 2021

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3rd + Lamar
  • About
  • Contact
  • News
    • Coverage
    • Insights
    • Videos
    • Podcasts
    • Events
  • Work
    • Agency
    • Video Production
    • Live Streaming
  • About
    • Team
    • Studio
    • FAQs
    • Contact