Insights
Marketing and production thought leadership from our team.
Work At An Early-Stage Company? Learn Your Market Rate
Almost a year ago, we published this post, “Ammo To Help You With Salary Negotiations.” Recently, investor Alex Cohen launched a salary survey to collect anonymous compensation data, including base salaries, bonuses, and equity.
Case Study: LinkedIn B2B Lead Generation At Scale
As part of our ad agency, we help companies acquire business leads online. In this article, we explain a recent lead generation program that we devised and executed for a high-growth recruiting and tech consulting firm.
Designing Quizzes For Lead Generation
The No. 1 rule in lead generation is that you have to offer something valuable if you expect any users to give up their information.
What You Can Learn From Twitter’s Decision-Making Framework
Twitter uses a three-step process to answer difficult questions. Here’s how to adopt Twitter’s framework for your company’s decision-making.
Conversion Attribution When Cross-Device Behavior Is Rampant
The toughest question for marketers to answer is how many incremental sales their ad campaigns generate, and the biggest frustration is cross-device behavior. Nothing breaks attribution models faster.
Using Partnerships To Grow Online Sales
If you’re launching a product online, its success depends largely on your outbound efforts, not internal SEO and content marketing. We provide a framework to approach this challenge.
The Shift To Brand Marketing And How To Measure It
Companies are striking a balance with brand marketing investments and direct-response ads after years of over-spending on the latter.
Calculations to measure ad performance for freemium models
Learn how to calculate a target CPA when you have multiple conversion types, or you operate on a freemium model with free users and paid users.