The Shift To Brand Marketing And How To Measure It
Companies are striking a balance with brand marketing investments and direct-response ads after years of over-spending on the latter.
Insights
Marketing and production thought leadership from our team.
Calculations to measure ad performance for freemium models
Learn how to calculate a target CPA when you have multiple conversion types, or you operate on a freemium model with free users and paid users.
Incremental Lift Calculation: How Many Incremental Conversions Did You Gain?
When ad channels report conversions, how confident are you that those sales would not have occurred anyway? We provide a model to help measure the incremental performance of your ad campaigns.